A product designer and venture capital partner took apart a Juicero to see what made the notorious $400 juice presser so expensive. What he found was eight separate machined parts and a slew of custom plastic pieces that likely made the presser more expensive than it needed to be.
Juicero came under fire last week when Bloomberg reporters found that they could press juice out of the company’s proprietary juice bags with their hands, eschewing the expensive cold-press juicer. Some investors said they assumed the Juicero would press large chunks of fruit and vegetables, but instead the heavily-funded start-up delivered bags of pre-cut pulp to Juicero owners.
In his teardown, Ben Einstein notes that Juicero seems to rely heavily on custom-designed and complex parts, all of which add considerably to the appliance’s cost to build. Some of the eight machined parts (parts that are cut from a larger piece of material) even have rounded surfaces, which makes the parts even more expensive. Einstein calls out the Juicero for “unnecessary complexity.” He points out that the juice press uses what seem to be an excess of components just to keep the press door sealed, including “10 custom injection molded parts,” two stamped steel parts, a gear, two custom dowel pins, and more.